Marketing Managers
Also known as: Account Supervisor, Brand Manager, Business Developer (+37 more)
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
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What You'll Do
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Compile lists describing product or service offerings.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Select products or accessories to be displayed at trade or special production shows.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
Essential Skills
Career Fit Overview
Use this summary to sense whether the day to day rhythm and focus of this path line up with what energizes you.
Top passions
- Leader: Taking charge and moving ideas forward motivates you.
- Organizer: Bringing order to data and processes satisfies you.
- Analyst: Investigating problems and finding patterns keeps you engaged.
Common styles
Innovation, Leadership Orientation, Achievement Orientation, Adaptability, Self-Confidence
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Key Abilities
This career demands strong capabilities in the following areas:
Technologies & Tools
Work Environment & Strengths
Common Strengths for This Career
- Innovation (High importance: 4.65/5)
- Leadership Orientation (High importance: 4.6/5)
- Achievement Orientation (High importance: 4.59/5)
- Adaptability (High importance: 4.53/5)
- Self-Confidence (High importance: 4.47/5)
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Most employers require a bachelor's degree in a relevant field. Some positions may also require experience through internships, co-ops, or entry-level work to strengthen your candidacy.
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Also Known As
This career is known by many different job titles across industries. Here are all the variations:
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